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Yahoo acquires Bread , a URL Shortening Company

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Yahoo continues its acquisition spree with the latest take over. Yahoo acquires Bread, a URL Shortening firm. Company made the official announcement on its website.

“When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. We built the first digital platform that delivered beautiful and engaging advertising across social media, desktop, and mobile devices.

In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo’s advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers.

For the next 30 days, until November 11, we will support Bread links that our publishers created in the past. We highly recommend our publishers swap out their Bread links with new links from bit.ly.Also, as of today, we will be shutting down access to our core products, Bread Social and Bread Oven. We appreciate our partners’ understanding as our team makes the exciting transition to Yahoo.

We’d like to extend a special thank you to our investors, our friends, our families, and our partners who supported us unconditionally from the beginning.”

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