LG has announced the Urbane Luxe premium limited edition watch in partnership with REEDS Jewelers. It will be showcased at IFA 2015, Berlin, from September 4 – 9.
The LG Watch Urbane Luxe will be up for pre-order at REEDS.com or REEDs Jewelers location later this month and will go on sale by the end of October. It will retail for approximately US$ 1200. This premium watch will be available initially in USA.
The Urbane Luxe luxurious wearable sports 23-karat gold that is stronger and harder that 24-karat gold and heavier than traditional 18-karat gold usually seen on wearable. It has stylish alligator leather strap that goes through 50 creation processing and takes up to 30 experienced leather men to deliver the final product. The Premium watch comes in piano-gloss lacquer case, thus maintaining its elegance and style.
[wpsm_quote author=”Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company” float=”left” width=”100%”]Wearable devices shouldn’t be thought of as an extension of one’s smartphone but an extension of oneself, This blending of craftsmanship and technology is a natural evolution of the smartwatch, which is becoming more of a lifestyle accessory than a piece of hardware. We think this is a good direction for wearables and we want to encourage this transformation.[/wpsm_quote]