Swipe’s Elite Brand to launch its first Smartphone in August 2015
Swipe Telecom, known for its budget phones in India, has announced a new ‘online only’ sub-brand dubbed as the Elite. First Smartphone under this Elite Branding will launch in August 2015 and will be priced in the range of Rs. 5000 to Rs. 15,000.
Swipe Elite phones will be available online only exclusively via e-Commerce portals. Company is also said to launch a new Elite phone every two months after the first launch. Company will also spend about US$ 20 Million on publicity and marketing.
There is a growing demand for our products online and the traction has increased by almost 200% during the last year. With changing purchasing patterns of the smartphone users, Swipe’s upcoming offering through this new brand Elite will be available for sale only on e-commerce websites. The idea is to introduce a premium and superior smartphone that caters to extremely aspirational and tech savvy high-end youth segment.Shripal Gandhi, Founder & CEO of Swipe Technologies