Microsoft and Idea soon to bring operating billing for paid Apps
Most of the smartphone users wondered, What if charges for Downloading Paid Application are included in the Mobile Bill itself, instead of paying by credit card?.
It is soon going to be reality, well, at least for Windows Phone users on Idea networks. Microsoft and Idea have come together and announced operator billing on Windows Store for Idea Subscribers.
Windows Phone OS users regardless of the brand will soon have access to their favorite premium apps or games from Windows store and the application cost will directly be added to Idea Bill or will be deducted from the Pre-paid balance.
Microsoft and Idea have had a long-standing and an extremely fruitful association, and this new venture will only strengthen our joint mission to offer enriched services to our consumers. This development eases a consumer’s access to premium apps on Windows Store through a convenient purchase process. We are happy to be the first operator to partner with Microsoft for Windows Store and offer our consumers the ease to download a range of local and global applications without worrying about the mode of paymentSashi Shankar, Chief Marketing Officer, Idea Cellular
Microsoft is constantly working on expanding monetization options for developers on our platforms and this partnership is another step in that direction. Unlike other parts of the world, credit card penetration in India is very low and this in turn impedes the consumer purchase experience and limits app monetization. With the introduction of operator billing, we have seen significant increase in consumer commerce across developed and emerging markets. We expect Microsoft’s partnership with Idea Cellular to immensely benefit consumers and developersHarish Vaidyanathan, Director-Evangelism, Microsoft Corporation (India)