Micromax has launched two of its latest mobiles called the Canvas Unite 4 and Canvas Unite 4 Pro. They are priced at Rs. 6,999 and Rs. 7,499 respectively.
Both the phones are targeted to new smartphone users. They run on Indus OS 2.0 that supports 12 regional languages. It has App bazaar, a regional language App marketplace. It also comes with free Indus-to-Indus SMS service, Indus Swipe feature supports text-to-speech in 6 Indian languages.
The Canvas Unite 4 and Canvas Unite 4 Pro features a 5-Inch IPS display with 1280 x 720 pixels resolution and supports multi-touch. The former is powered by 1GHz Quad Core MediaTek MT6735p) processor with 1GB LPDDR3 RAM and 8GB internal storage.It runs on Android 6.0 Marshmallow OS with Indus OS 2.0 on top. It has 5MP front camera with LED flash and 8MP auto focus camera on the back with LED flash. Inside is 2500 mAh battery.
The latter houses a 1.3GHz Quad core Spreadtrum SC9832 processor, 2GB LPDDR3 RAM, 16GB Internal storage ROM and houses 3900 mAh battery.The Pro variant runs on Android 5.1 Lollipop OS and is upgradable to Android 6.0 Marshmallow OS. Both the phones supports further expansion up to 32GB. The phone is equipped with 5MP selfie camera and 8MP primary camera on the back.
Both the smartphones houses Dual SIM slots and supports 4G LTE. Connectivity options include Wi-Fi 802.11 b/g/n, Wi-Fi Hotspot, Bluetooth v4.0, MicroUSB V2.0, GPS, 3.5mm Audio jack etc.
The Micromax Canvas Unite 4 (comes in Silver, Grey and Champagne Colors) will be available in offline channels while the Canvas Unite 4 Pro (Champagne Gold color) will sell online exclusively on Snapdeal.
Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said –
“Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don’t upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience. With the launch of the new Unite 4 and Unite 4 Pro we are all set to yet again break down the adoption barriers by bringing together an ecosystem of device, services, local language and internet.”