Micromax has launched its latest smartphone in India named the Canvas Mega 2. It is priced at Rs. 7,999 and comes in Black color options. It is successor to last years Canvas Mega.
Micromax canvas Mega 2 Specifications
This is a Dual SIM Smartphone with dual standby and supports 3G HSPA+ networks. It runs on Android 5.0 Lollipop OS and houses a 6-Inch IPS Display. The screen has 960 x 540 pixels resolution and supports multi-touch.
Under the hood is 1.3GHz Quad core processor with 1GB RAM. Inside is 8GB of on-board storage memory and MicroSD card slot for further storage expansion.
The Canvas Mega 2 Specs include 8MP main camera on the back with LED flash, Auto Focus, Touch Focus, Digital Zoom etc. On the front is 5MP secondary snapper for selfies.
It has 3000 mAh battery that fuels the hardware. Connectivity options include 3G HSPA+, Wi-Fi 802.11 b/g /n, Wi-Fi Hotspot, Bluetooth V4.0, MicroUSB V2.0, GPS, FM Radio, 3.5mm audio Jack etc.
With the proliferation of 3G and 4G networks, the mobile video traffic is expected to grow at a CAGR of 88% between 2014 and 2019. Mobile gaming is another big area of growth with user base likely to reach 320 million by 2020 (source: statista) from the current 180 million. This has led to the phablet category’s phenomenal growth of 190% in 2015 over previous years. We believe, there will be further rise of mobile internet and persistent increase in demand for larger screens and video consumption. Micromax spotted these trends early on with its super successful Doodle series and now furthering it with Mega series by offering consumers various large screen smartphones options to provide an immersive internet and entertainment experience.
With the launch of Canvas Mega 2, we will surely drive the value for money phablet category in the country by addressing major consumer pain points of better viewing experience and more productivity on-the-go at disruptive price points. With the cricketing season on its roll, the new smartphone will be a true haven for the sports aficionados in the country as they will be able to consume best quality cricket viewing experience on the move.Shubhajit Sen, Chief Marketing Officer, Micromax Informatics