Google to down-rank sites with full page App install Ads on Mobile friendly pages

Most of the Websites today have adopted a mobile-friendly layout design and many have their own Apps for mobile. Google will soon down-rank sites that greets an organic user with a full page App install ads / banners.

User experience is one of the key ranking factors in Google Search Engine. When a user visiting a site via search engine is greeted with a full page app install banners, the experience would surely be annoying.

Taking a note on that, Google from November 1, 2015 will no longer consider such pages as mobile-friendly. This step is taken to ensure that Webmasters adopt a user friendly way when promoting their Applications.

Google on its official blog post said, “mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly



Pawan is fan of Gadgets. Loves to write on Tech News and phones especially. His knowledge for Android phones has been helpful to many when buying smartphones. Games also fascinate him. He's also the Founder / Writer at

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