Search Engine Giant Google has acquired Music Stream Service Songza. Google plans to strengthen its roots in music streaming market and acquisition of Songza is the first step. Google Play has confirmed the news however, there are no updates regarding the financial terms of the deal.
Apple has recently acquired Beats Music and Amazon has launched Prime Music, Google’s acquisition and entry in music streaming service could definitely heat up the competition.
[signoff icon=”quote-circled”]“We aren’t planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products”[/signoff]
What is Songza?
Songza is a three year old application available free for download on multiple platforms like iOS, Android and the Web. The application uses contextual expert-curated playlists that gives the right music at the right time. Songza recommends specific play lists depending on time, activity or mood and provides a list of songs. The service adapts to the users rating and choices and intelligently finds a playlist.